Coming Up With The Name Of The Band and Its Identity

Creating my logo was a challenging and slightly confusing process, as I went through a lot of different drafts before settling on a final idea. I experimented with several platforms such as Canva, Snappa, Remove.bg, and Pinterest to explore different styles and references. I wanted the logo to be visually interesting and meaningful, so I looked to album artwork that I personally like for inspiration. One cover that stood out to me was Funkadelic’s America Eats the Young album. I was particularly drawn to the coat-of-arms style eagle, so I isolated the outline of the bird and used it as the central symbol in my logo.

Alongside the visual design, I also spent time developing a name to match the logo. At first, I considered naming the project in a similar way to how The Fratellis got their name, possibly taking inspiration from TV and film, such as David Lynch’s Twin Peaks, and using “Twin” followed by another word. However, as the theme of the song focuses on independence and self-assurance, I began researching synonyms related to those ideas. This led me to the word “Sovereign,” which I felt worked well with the eagle symbol, as both represent power and control. I liked the name Summit because it represents being at the top of a mountain, which links to ideas of confidence, independence, and being secure in yourself. It felt like a strong but simple name that matched the theme of the song, and because it’s shorter, it worked much better visually with the logo and was easier to remember. I also wanted to include some Lynchian-style art, meaning visuals that feel surreal, slightly unsettling, and open to interpretation, and I even experimented with sequential art, where images are arranged like a short visual story, taking inspiration from "She’s Not Gone Yet But She’s Leaving" and how it resembles a comic-strip style narrative, similar to the Superman-style panels often seen on the back of single covers. After testing it out in different logo drafts on Snappa, I decided the name felt too long and visually heavy, which led me to continue refining the idea further. 

Here are some more of the other logo drafts and design ideas I experimented with during this process: