Creating a Social Media/Identity

 

To develop a clear social media identity for my artist project Summit, I plan to create an official Instagram page that promotes the single “She’s Not Gone Yet But She’s Leaving” and reflects the alternative rock genre. Instagram is the most effective platform for my target audience of 16–22 year olds, as it allows a mix of visuals, short videos, and behind-the-scenes content, which helps build a connection between the artist and the audience. My aim is to make the page feel realistic and professional, similar to real indie and alternative artists, while still showing personality and authenticity.

The content will focus on building anticipation for the single rather than over-promoting it, similar to how The Fratellis use their Instagram to tease releases and share behind-the-scenes content. This includes teaser visuals, logo reveals, behind-the-scenes clips, and short interview-style videos. For example, recording a short interview with a friend talking about the meaning of the song or their reaction to it helps humanise the project and makes it feel more authentic, which reflects the informal and personal tone seen on The Fratellis’ page. Behind-the-scenes footage from filming or editing is also effective for this target audience, as young audiences value authenticity and insight into the creative process. This approach links to media studies concepts such as branding, audience engagement, and uses and gratifications, as the page offers entertainment and a sense of personal connection. Overall, the Instagram page for Summit will promote the single while representing the artist’s identity through consistent visuals, a clear colour palette, and a balance of planned and informal content, inspired by how The Fratellis present themselves online.

This posting plan shows about a week on how I would use Instagram step by step to promote the single and develop Summit’s artist identity.